Privacy Policy

At Bay Financial (“we”, “our”, “us”), we recognise that your personal information is one of your most valuable assets. We are deeply committed to safeguarding your privacy and ensuring that your personal information is collected, used, stored, and disclosed in a responsible, transparent, and lawful manner. This Privacy Policy outlines our rigorous approach to privacy protection, consistent with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and other applicable laws and regulations.

Collection of Personal Information

Bay Financial collects personal information that is strictly necessary to deliver our comprehensive financial services and to meet our legal and regulatory obligations. The types of personal information we may collect include, but are not limited to:

Full name, date of birth, and contact details (such as email address, phone number, and postal address);
Financial information, including income, assets, liabilities, and investment preferences;
Identification documents (such as driver’s licence, passport, or Medicare card);
Employment details and tax file numbers where required;
Correspondence and communications with us.

We collect this information directly from you whenever possible, including through your interactions with our website, telephone conversations, emails, and face-to-face meetings. In certain circumstances, we may also collect information from third parties, such as credit reporting agencies, government bodies, or other financial institutions, but only where permitted by law and with appropriate safeguards in place.

Use and Disclosure of Personal Information

Your personal information is used exclusively to provide you with tailored financial advice and services, to manage our relationship with you effectively, and to comply with our legal and regulatory responsibilities. Specifically, we may use your information to:

Assess your financial needs and provide personalised financial advice and solutions;
Administer and manage your accounts and services;
Communicate important information regarding your investments, products, or services;
Conduct risk assessments, fraud prevention, and compliance checks;
Respond to your enquiries and provide customer support;
Notify you of updates, promotions, or events, subject to your consent;
Fulfil reporting obligations to regulators, taxation authorities, and law enforcement agencies.

We will never sell your personal information. Disclosure of your information to third parties is strictly limited to those who assist us in delivering our services, such as:

Professional advisors and consultants;
Related entities within the Bay Financial group;
External service providers and contractors who are bound by confidentiality and privacy obligations;
Regulatory bodies and law enforcement agencies as required by law.

We ensure that any third party recipients are committed to protecting your privacy to standards consistent with ours.

Data Security and Protection

Bay Financial employs robust and industry-leading security measures to protect your personal information from unauthorised access, misuse, interference, loss, or disclosure. These measures include:

Secure data storage with encryption and access controls;
Regular security audits and vulnerability assessments;
Strict internal policies governing data access and handling;
Comprehensive staff training on privacy and data protection obligations;
Secure disposal and destruction of personal information when no longer required.

We continuously review and enhance our security practices to safeguard your information against emerging threats and to maintain the highest level of trust.

Access, Correction, and Control of Your Information

We recognise your right to access the personal information we hold about you and to request corrections if you believe it is inaccurate, incomplete, or outdated. To exercise these rights, please contact us using the details below.

We are committed to responding to all access or correction requests promptly and in accordance with the Privacy Act. If we refuse access or correction, we will provide you with written reasons for our decision and information about your right to complain to the Office of the Australian Information Commissioner (OAIC).

Additionally, you have control over how we communicate with you. You may opt out of receiving marketing communications at any time by following the unsubscribe instructions or contacting us directly.

Data Retention and Destruction

Bay Financial retains your personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law. When your personal information is no longer needed, we take all reasonable steps to securely destroy or de-identify it to prevent misuse or unauthorised access.

Cross-Border Disclosure

Where it is necessary to transfer your personal information overseas, we will take all reasonable steps to ensure that your information is afforded a comparable level of protection consistent with Australian privacy laws. We will inform you of the countries involved and obtain your consent where required.

Use of Cookies and Online Tracking Technologies

Our website utilises cookies and similar technologies to enhance your user experience, analyse website traffic, and improve our services. Cookies do not collect personal information directly but may collect anonymous data about your browsing behaviour.

You have the option to disable cookies via your browser settings; however, this may impact the functionality and usability of our website.

Handling Privacy Complaints

We take all privacy concerns seriously and are committed to resolving any issues promptly and fairly. If you have a complaint regarding our handling of your personal information, please contact us below:

Bay Financial
Level 23, Salesforce Tower, 180 George Street, Sydney NSW 2000
Email: clients@bayfinancial.com.au
Phone: +61 2 8073 2388

Updates to this Privacy Policy

Bay Financial regularly reviews and updates this Privacy Policy to reflect changes in our practices, legal requirements, or technological advancements. We encourage you to review this policy periodically. Any material changes will be communicated via our website or directly to you where appropriate.

Bay Financial is unwavering in its commitment to protecting your privacy and maintaining the highest standards of data security and integrity. Your trust is paramount to us, and we pledge to handle your personal information with the utmost care and respect.

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